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The brain’s reward center actually stimulates us for successfully detecting patterns, hence their inflated value.

When that occasional intersection occurs, the brain promotes the information because the two instances make up the beginnings of a sequence. Considering how many words, names, and ideas a person is exposed to in any given day, it is unsurprising that we sometimes encounter the same information again within a short time. Our brains are fantastic pattern recognition engines, a characteristic which is highly useful for learning, but it does cause the brain to lend excessive importance to unremarkable events. The reason for this is our brains’ prejudice towards patterns. But over the centuries, science has told us that intuition itself is highly flawed, and not to be blindly trusted. Intuition tells us that Baader-Meinhof strikes with blurring accuracy, and too frequently to be explained away so easily. Both smack of destiny, as though the events were supposed to occur in just that arrangement… as though we’re witnessing yet another domino tip over in a chain of dominoes beyond our reckoning.ĭespite science’s cries that a world as complex as ours invites frequent coincidences, intuition tells us that such an explanation is inadequate. Both phenomena invoke a feeling of mild surprise, and cause one to ponder the odds of such an intersection. The phenomenon bears some similarity to synchronicity, which is the experience of having a highly meaningful coincidence, such as having someone telephone you while you are thinking about them. But what is the underlying cause? Is there some hidden meaning behind Baader-Meinhof events? Most people seem to have experienced the phenomenon at least a few times in their lives, and many people encounter it with such regularity that they anticipate it upon the introduction of new information. Anytime the phrase “That’s so weird, I just heard about that yesterday” would be appropriate, the utterer is hip-deep in Baader-Meinhof. Baader-Meinhof is the phenomenon where one stumbles upon some obscure piece of information⁠-often an unfamiliar word or name⁠-and soon afterwards encounters the same subject again, often repeatedly. If not, then you just might hear about it again very soon. In fact, you probably learned about it for the first time quite recently. You may have heard about Baader-Meinhof Phenomenon before.